Every once in a while technological advancements and customer demand meet in a manner that fundamentally alters the customer-facing financial services sector.
For instance, when The Motley Fool, eTrade, and Intuit entered the market a few years ago Consumers took on themselves the responsibility of being able to control their finances and invest their savings in areas that would yield the highest return.
The financial services sector is once again facing disruption. Numerous economic and technological factors have created a perfect scenario where people are considering what they will do to manage their finances, pay for the purchase of a home or car or buy goods and services or borrow money.
To meet these challenges and determine the financial future, an increasing variety of technology-driven, consumer-facing financial service firms have entered the market.These new players are the main reason that lending has emerged as an extremely profitable ideafor finance apps.
In this article, we’ll explore the numerous shifts that are now affecting the lending-focused consumer financial services market and the ways in whichdigital technology is driving this change in fintech.Before we get into that, let’s know the nature of consumer lending within banking?
What is Consumer Lending in Banking?
Consumer loans are a type of finance that offers credit to a person to use for household or personal purposes.In certain cases, the lender might be a financial or bank institution.Sometimes it could be a company that provides internal credit to consumers’ businesses.
As we move forward, we’ll examine the causes that contribute to the changing environment of consumer finance.
What is Contributing to the Evolving Landscape of Digital Consumer Lending?
The evolving landscape of digital lending is bringing about a significant change in credit analysis as well as bank loans.The rapid development of technology andlarge datahas resulted in an array of options coming onto the market, questioning the reliability of credit scores, a major driver of consumer-based lending.
If we look at the changes happening in the finance sector there are four elements that are driving the digitization of the consumer finance sector.
- The changing consumer behavior, in particular, the COVID-19-driven behavior
- Rapid technological advancements
- Modifications to compliance and regulations
- Innovations taking place in the field of simplifying operating models.
Four elements have led to an era where consumer insights are combined with new product developments to make fintech lending for consumers much more accessible. Apart from serving the credit-worthy customers, the new financial technology is designed to serve segments of the population with a poor credit experience (low-income households and students, freelancers, and so on. ).
The main goal of digitalization induced by technology that is happening in the lending industry that spans three subsets is to digitize the complete customer experience (from KYC to reporting) quickly and at a rate that traditional lending systems would never be able to reach.
How do you think Digital Lending Changes with Technological Advancements?
Technology is driving the revolution in lending. A few years ago it was a time-consuming and long procedure. There were long forms to fill out and the time to get approval from lending companies could take weeks. The evolving technological landscape has proved to be the backbone of the financial and banking services business. With the development of fintech companies with cutting-edge technology, customers can receive instant loan approvals and cash into their bank accounts within only a few hours.
Let’s now take a examine some of the ways that the technology of digital lending is evolving in the wake of technological advances:
1. A fresh method of screening applicants has surfaced
New credit systems are built on the idea that traditional methods of approbation of applicants predominantly based on FICO credit scores are not an accurate indicator of the creditworthiness of the applicant.
Through the integration of artificial intelligence and machine learning, advanced models are created. They incorporate information that encompasses thousands of data points, including information about education, employment history, and habits of spending to determine whether an applicant is able to pay off the debt on time. Based on these data points, a new credit score system is surfacing as the next step in lending.
2. AI-powered strategy and sales streamlining
Digital lenders have begun seeking their partner fintech app development firms to utilize machine learning as well asartificial intelligence in the banking industryto improve the experience of loan applicants through making underwriting choices.The algorithms could help verify the accuracy of applicants’ claims. all the facts about their earnings.
This process is best for those with a weak credit history, a lower income, or who receive higher interest rates due to the lack of financial information.machine-learning is extensively used for its ability to identify fraudthrough the analysis of customers’ behavior. This is supported by the amount of time they devote to answering questions from applications and analyzing the cost choices, etc.
3. Blockchain removes the necessity for intermediaries
With the help ofblockchain, digital lending businesses can create an affordable, high-trust platform.With the entire process of loan that is already online, customers can keep an inventory of transactions and documents using a secure digital ledger platform, getting rid of the need for intermediaries and third parties.
4. Cloud computing solving digital lending sector uptime concerns
The most frequent areas of the lending industry are storage, security, and upkeep which is 24 hours a day.Cloud computing addresses all of these problemsand offers many advantages, such as:
- Secure connections
- Time-efficient and cost-effective management
- Recovery from disasters
- Online processes that are simplified
- Automatization of processes
While these technologies are playing crucial roles in improving the current state of digital lending it is what is crucial for the industry to be able to grow. One way to ensure that the sector will improve its efficiency is by recognizing the trends which are expected to be seen in the year 2021, as consumers’ future credit.
- Neo-banks help customers experience better
With the growth of internet usage and more and more people being comfortable handling transactions via their phones, the possibilities of apps-only Neo banks are growing.
Neo Bank is a type of digital bank with no branches.Instead of being physically located in a particular location, Neo banking is online.Since the world of finance shifted towardincreasing customer satisfaction, there is a gap between the services traditional banks provide to the customers want.Neo banks are trying to fill the gap.
Although these technologies play crucial roles in improving the condition of lending through digital channels, however, the most important thing for the industry is that it continues to develop. One way to remain efficient is to be aware of the trends in lending to consumers that will be waiting in 2022 to be the future of financial services for consumers. services.